Principles of Marketing Essay Example | Topics and Well Written Essays - 3000 words

Principles of Marketing - Essay Example The report indicates that Thornton's PLC should focus on cutting down costs, improving convenience to consumers and enhancing communication. In doing this, there should be four main categories of services that the company need to focus on: Chocolate Sweets, Personalized Gifts, Hampers and Gift Ideas as well as Corporate Gifts. Based on the Boston Consulting Group model, it is recommended that Thorntons in Hull City should focus on the Star products that have high growth and high market share so that they expand on that and build profitability in the December markets. The paper concludes with guidelines on how to place, price, promote the Thornton chocolates in the December markets. ... ..........................14 Implementation and Control.......................................................................14 Increasing Fanbase......................................................................................15 Sales Increase Objectives & Budgeting Plans.............................................15 Introduction â€Å"The marketing plan sets out the marketing objectives of the company and suggest strategies for achieving these objectives† (Westwood, 2002 p5). This means that the marketing plan is a tool that supports a business to market its products to the public. The marketing plan is somewhat different from the firm's strategic plan and/or business plan. The marketing plan is specific and provides a strong blueprint for the promotion and marketing of a given product(s). The marketing plan lays out specific production objectives, financial objectives and personnel objectives for given products that are going to be sold (Westwood, 2002 p5). During Ch ristmas, sales increase tremendously. Stefanowicz identifies that sales in Christmas represents 14.3% of sales in the entire year (2010). This means that in a 12 month period, the month of December marks a disproportionately high level of demand for products. This trend could be attributed to the festive nature of the season and the fact that most people get a lot of bonuses in that people whilst others are prepared to spend more of their savings at this point in time. As such, it is appropriate for any business to have a marketing plan for such a period. This is because demand and sales could increase disproportionately in respect to the increase in the volume of buyers. This paper is a marketing plan for Thorntons PLC, a UK confectionery company. It examines how Thorntons can draw up a

History of the Modernity Essay Example | Topics and Well Written Essays - 1750 words

History of the Modernity - Essay Example These ideologies were given names suffixed with 'ism' to the principle governing theory; like, Radicalism (Radical-ism), Republicanism, Socialism, Nationalism, Conservatism, and Classical Liberalism. They had their origination in the Enlightenment era which had like thinkers Rene Descartes, Voltaire and Jean Jacques-Rousseau. Rousseau argued for liberty, and demand for equality of men. In The Social Contract he states, "the human race would perish unless it changed its manner of life." (p. 34) This brief essay shall try to answer some questions associated with the above period of European history, such as: the impact of the changes in European cities between 1815 and 1850, the impact of Industrial Revolution on the urban landscape, the appraisal of problems of by contemporaries regarding the social cost of the Industrial Revolution and the interpretation of modern historians interpret those costs. In the process it shall envisage an understanding of the subject, in terms of the impact of technological revolution that drove industrial revolution, and ideological changes that effected political changes in countries like France, Britain and indeed whole of Europe. In Britain, M Changes in the European Cities (years 1815-50) In Britain, Manchester had more than about "four hundred thousand inhabitants" (Engels p. 39) and gives a vivid picture of industrial pollution already making the river water "narrow, coal-black, foul-smelling stream, full of debris and refuse" (p.41). His record indicates that a railway line was already established between Leeds and Liverpool. The industrial boom in Manchester is further indicated by his record that there were "tanneries, bone mills and gas-works" (p.41) Manchester, had all the water, railway connection to carry raw materials and its cotton-manufacture-conducive climate, made it and important industrial town. Richard Guest records of the cotton manufacturing activities in Manchester and other cities of England, "In 1818, there were in Manchester, Stockport, Middleton, Hyde, Stayley Bridge, and their vicinities, fourteen factories, containing about two thousand Looms" the same increased to 32 in 1821, with 5732 looms; and since then it only steadily increased. Coal was also mined and at collieries in some places like Yorkshire and Lancashire, East of Scotland and South Wales, women workers were also engaged (Parliamentary Papers, 1842, Vol XVI, pp. 24, 196). 'Chartism' or the radical movement of the English working class, came out with a "People's Charter" (1837) with six points, which was submitted to the British Parliament in the year 1838. The development in Russia/Poland was more political in nature, with Poland declaring independence from Russia in St. Petersburg, in the year 1932, in order ensure "the continuance of all the essential requisites for the happiness of individuals, and of the country in general, namely, security of persons and property, liberty of conscience, and all the laws and privileges of towns and communes" (Hordynacki pp. 424-428) Vienna and the rest of Europe in general seem to be more under the influence of